Technical SEO
SEO , or Search Engine Optimization, is a series of activities carried out on a website so that it is visible in the Top 10 of the Google search engine, thus encouraging potential customers to learn more about your offer, service or product.
What is SEO, and why do you need SEO capabilities in your company’s online advertising process?
SEO is an abbreviation of the English name ” Search Engine Optimization “, i.e. the optimization of websites for search engines – Google, Bing, Yahoo, etc.
SEO is an acronym for all activities related to website positioning.
It encompasses a series of actions conducted directly on a website, influencing its structure, content, and design. SEO activities are an integral part of positioning, which is primarily achieved through the development of high-quality links to the website, known as link building.
If you have an online store or run a service business, SEO in the broad sense is a great way to expand your customer base by multiplying the number of visits to your website.
Basic requirements for a good website
- responsiveness, i.e. correct structure for display on mobile devices
- page loading speed on mobile devices
- SSL certificate, i.e. a security certificate for website visitors (especially essential for online stores)
Currently, one of the most important features of a well-designed website is its responsiveness, meaning it displays correctly on all types of devices with internet access. A responsive website displays equally well on a laptop, smartphone, or tablet.
Website responsiveness is one of the fundamental principles of SEO.
Do you have a website and aren’t sure if it’s designed correctly for display on tablets and smartphones? Make sure now, as you should know that websites that are optimized for mobile devices, i.e., responsive websites, rank significantly higher in Google search results.
Responsiveness (you can check whether the website opens correctly on mobile devices using the Google tool in your Google Search Console account.
SEO services
- SEO audit
- SEO optimization
- keyword analysis
- analysis of links leading to the site
- analysis of the effectiveness of SEO activities undertaken
- analysis of competitor websites
Website SEO analysis
SEO analysis is the first step in the website positioning process.
In my audit of a client’s website, I consider issues such as:
- responsiveness analysis
- page display speed analysis (mobile devices and PC)
- analysis of selected key phrases
- possible proposal of new, additional keywords for your website
- analysis of the correctness of code compliance with standards (i.e. validation)
- title tag analysis
- meta description tags – still very important
- h1,h2,h3,h4,h5,h6 tag analysis
- strong tags
- analysis of graphics on the website
- number of subpages
- www/non-www domain redirection analysis
- analysis of subpages
- site map analysis
- website link analysis – internal links, incoming and outgoing links
- website evaluation in terms of searches relevant to your company’s area of operation
SEO Specialist
When looking for an SEO specialist, remember that no one can guarantee you the first position in the Google or Bing rankings, but they should ensure a constant and stable increase in your position in the rankings of internet search engines, e.g. Google Search or Bing, and an increasing number of page views in the search engine.
Positioning is an activity that requires waiting for results, and a true SEO specialist will not guarantee your position, but will guarantee you a rise in your Google ranking, which should translate into more traffic from potential customers to your website.
